Our vision
To be recognised as the ultimate emergency personal medical identification system in the world.
Our mission
To provide personal medical information to protect and save lives in an emergency.
Our values
We respect the individual, member, staff and volunteer; we recognise each person's needs and help each achieve meaningful goals.
Guiding principles
We provide superior, professional service. Our products and services offer long-term value, meet real needs and are technically excellent.
We operate in a caring, professional and responsive manner; the mediocre and commonplace are not acceptable to us.